Decarbonizing Media and Advertising

Scope3 is the source of truth for supply chain emissions data, helping companies factor carbon emissions into every business decision.

Pathways to a low-carbon future

Scope3 powers sustainable advertising decisions

A low-carbon advertising economy requires pathways and actions that accelerate change.


Emissions data is becoming an additional campaign metric alongside other performance metrics for the media and advertising industry. Making progress to decarbonize relies on our ability to know how much CO2e actually goes into the atmosphere from digital advertising.


While robust and accurate emissions data is foundational to sustainable advertising, it is ultimately the actions that are taken with it that will drive change.

Media owners and sellers should measure and understand their own footprint and assess opportunities to reduce emissions and media buyers should incentivize this change with their spend.

Scope3's solutions are designed to drive systemic reduction of carbon emissions from advertising and create a more sustainable ad ecosystem.

accelerating innovation

A vibrant ecosystem of
sustainability-driven partners

Scope3's featured partners help customers advance their sustainability efforts.

A granular, end-to-end emissions model of the media and advertising supply chain.

Scope3 has built an open-source methodology that powers a robust, detailed emissions model that produces an estimation of the carbon footprint of each ad impression across digital channels.

Specific and granular data delivers visibility into the biggest sources of emissions and waste.

The maturity and granularity of our model provides detailed per-channel, per-country emissions visibility, providing a stake in the ground for driving industry-wide reduction.

always-on Decarbonization

Introducing Climate Shield

Get startedSolutions
May 23 @ 10am ET

Webinar: State of Sustainable Advertising

Join this Scope3 live webinar for a deep-dive into the data behind the industry’s most comprehensive guide on sustainability and emissions in digital advertising.

knowledge to inspire change

Insights and highlights

Get the big picture and the meaning behind the metrics via data-driven visuals, reports and editorial content from our data science and research team.
Contact the research team Get the latest report
Learn More

Press and ideas


Audi, Diageo and Others Block High-Carbon Publishers With Scope3's Climate Shield Plug-in for DSPs


Why media buyers are asking more questions about the sustainability impact of their ad campaigns


Empowering digital advertising by aligning attention metrics with carbon emissions


How do your ad campaign’s carbon emissions stack up?

Wall Street Journal

Ads Often Run on Websites That Come With High Carbon Emissions but Low Returns, Study Finds


Ready to start your sustainable advertising journey?

Get started
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.