Scope3 recently welcomed Brenda Tuohig to its senior leadership team as the head of global and strategic partnerships. Brenda, who most recently served as SVP of data partnerships at The Trade Desk, is an accomplished leader with a wealth of knowledge across the ad tech and data industry, and a proven track record scaling world-class organizations.
Brenda has been instrumental in building successful teams and leading the expansion of global data and measurement partnership networks throughout her career. From building a powerhouse data and technology company at Datalogix in the run up to its acquisition by Oracle to overseeing all aspects of The Trade Desk's vast data partner ecosystem, Brenda has the unique experience of driving immediate impact for companies at any stage.
She joins at a pivotal moment for Scope3 and the industry as we race towards our mission of decarbonizing media and advertising. With Scope3 entering a new phase of growth and momentum, launching partnerships with global brands, agencies and media companies, the right person is needed to be truly successful. Having Brenda at the helm of global and strategic partnerships will expand our ability to help our partners make meaningful progress on their sustainable business goals.
“In the past year, Scope3 has had the unique, awesome and terrifying opportunity of working with some of the world’s largest companies. It’s a challenge we don’t take lightly and one that is rare for most companies of our size,” said Brian O’Kelley, CEO and co-founder of Scope3. “As we launch partnerships with these companies, I’m confident that Brenda and the team she’s building will give us the strategic and operational capacity to achieve our mission. We’re thrilled to have her on board.”
“As the standard-bearer for supply chain emissions data, Scope3 has defined the path to decarbonization and earned the trust of several of the most innovative and respected companies in the ecosystem,” said Tuohig. “I’m excited to combine my passion for the environment with my deep industry experience to build on this success.”