Decarbonizing
Media and Advertising

Scope3 is the source of truth for supply chain emissions data, helping companies factor carbon emissions into every business decision.

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Take the straight path to carbon-aware business decisions  

The world's most respected media and advertising organizations rely on Scope3 to fuel innovation and climate accountability.

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Powering solutions across media and advertising

Solutions for Buyers

Hit yearly CO2e reduction and compensation targets by investing in Green Media Products that provide accurate measurement, reporting, compensation for and carbon-aware campaign execution

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Solutions for Publishers and Sellers

Optimize Revenue and ensure relevance in the emerging era of sustainable advertising

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Decarbonize with Green Media Products

Green Media Products (GMPs), powered by Scope3, are the fastest and easiest way to make a measurable impact on the carbon footprint of the advertising industry. Pricing carbon creates an incentive to reduce emissions.

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Measure

Scope3 is the only company to measure end-to-end emissions from across the media and advertising supply chain. Organizations can now make data-driven decisions to reduce their carbon footprint.

Compensate

Publishers and sellers contribute to Scope3 portfolio of carbon removal projects. Scope3 partners with Carbon Direct to build, procure, and manage a central portfolio of high-quality carbon removal projects.

Report

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Scope3 Methodology 

Foundational to Scope3 is

Scope3 integrates practices that are grounded in experience—from implementation at global scale through culture change—into a single, seamless end-to-end XXX.

The Methodology drives visibility, accountability and innovation at scale, is optimized for continuous delivery and built on agile principles for colocated and distributed teams.

Scope3 has invested in the data, technology, and relationships to accurately map and measure the end-to-end emissions of an ad.

The robust and detailed model of website and ad delivery emissions uses both public and private data sources.

Publisher’s operational energy costs

CPU and data transmitted for page load

Electrical grid mix where an ad is viewed

Vendor graph of every third-party call by device operational energy of each company in supply chain.

Green Media Products

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Measure your complete carbon footprint

Measurement made easy. Work with our partners for carbon footprint calculations.

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The Path to Net Zero Advertising

Introducing Green Media Products

Green Media Products (GMPs), powered by Scope3, are the fastest and easiest way to make a measurable impact on the carbon footprint of the advertising industry. Pricing carbon creates an incentive to reduce emissions.

Shift Budget to Green Media

Brands and agencies allocate a percentage of spend to GMPs to make incremental progress towards net zero.

Measure Carbon Footprint

Scope3 provides the measurement for the emissions associated with advertising campaigns.

Compensate for Emissions

Publishers and sellers contribute to Scope3 portfolio of carbon removal projects. Scope3 partners with Carbon Direct to build, procure, and manage a central portfolio of high-quality carbon removal projects.

Buy Green Media Products (GMPs):

Buy Green Media Products

Spotlight: Counting the (Carbon Cost)

In this webinar, GroupM and Brian O’Kelley at Scope3 will look at why measuring your media carbon footprint matters, how we can better measure carbon produced from media supply-chains today and what is needed to help develop more accurate carbon calculators for the future.

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