Make a measurable impact on the carbon footprint of the advertising industry by pricing carbon into decisions.
Don’t just compensate, incentivize reductions in emissions throughout an ad's entire supply chain. Here's how it works:
Any programmatic media campaign can be converted to green media products. IO, programmatic guarantee, PMP deals, takeovers - achieve the same performance and reach while ensuring the buy is carbon neutral.
Carbon removal is essential for meeting global climate goals according to the IPCC’s 2022 Mitigation of Climate Change report.
Scope3 GMPs have a high price point of $100 per metric ton of emitted carbon that incentivizes reduction of emissions and funds high quality carbon reduction projects ranging from reforestation to biochar.
No pixels, code, API, or minimum flight length needed.
Make progress against sustainability goals faster.
Leading publishers and exchanges are already offering Green Media Products.
Activate with one of our partners today.
.
Leading publishers and exchanges are already offering Green Media Products.
Activate with one of our partners today.
Capture new demand by offering Green Media Products.
Become a GMP seller today
.
Leading publishers and exchanges are already offering Green Media Products.
Activate with one of our partners today.