Fast, easy and effective decarbonization solutions

Make a measurable impact on the carbon footprint of the advertising industry by pricing carbon into decisions.

Green Media Products (GMPs) are carbon-neutral media measured by Scope3.

Don’t just compensate, incentivize reductions in emissions throughout an ad's entire supply chain. Here's how it works:

Buyers allocate spend to GMPs to make progress towards net zero.

Scope3 measures emissions and manages the workflow of creating, tracking, and reporting on GMPs and their associated carbon removal projects.

Sellers compensate for the cost of emitted carbon to high-quality removal projects.

Why GMPs?

Flexible

Any programmatic media campaign can be converted to green media products. IO, programmatic guarantee, PMP deals, takeovers - achieve the same performance and reach while ensuring the buy is carbon neutral.

Impactful

Carbon removal is essential for meeting global climate goals according to the IPCC’s 2022 Mitigation of Climate Change report.

Scope3 GMPs have a high price point of $100 per metric ton of emitted carbon that incentivizes reduction of emissions and funds high quality carbon reduction projects ranging from reforestation to biochar.

Easy to activate

No pixels, code, API, or minimum flight length needed.

Get started with GMPs

Media buyers

Make progress against sustainability goals faster.

Leading publishers and exchanges are already offering Green Media Products.

Activate with one of our partners today.




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Leading publishers and exchanges are already offering Green Media Products.

Activate with one of our partners today.


Media sellers

Capture new demand by offering Green Media Products.



Become a GMP seller today






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Leading publishers and exchanges are already offering Green Media Products.

Activate with one of our partners today.