Interchange. The advertising infrastructure for brands and agents.

Your brand, your standards, your agents: operating as one.
Every market, every campaign, every surface.

Interchange brings every kind of agent together — buyer, seller, creative, strategy, governance — all transacting through one open protocol, AdCP.

A buyer agent takes a single prompt, briefs every storefront on the Interchange, negotiates with the sellers it picks, and runs the campaign across the surfaces that fit.

Buyer Agent · Cross-channel plan

Build me a cross-channel media plan for a $2M campaign in the US in Q2 for my beverages brand, using the historical data and brief from the agency that I have uploaded.

You

Ask about Interchange capability ›

Scope3 Interchange call

B

Here is one plan that matches your brief.

Products

103

Sales Agents

22

CPM Range

$0.00 – $32.50

Avg CPM

$15.86

1 Recommended plan

Cross-channel reach

Combines Meta, CTV, Audio, and Snap. Heaviest spend on Meta (36%) and CTV (33%).

$2M total · 4 channels · 1 market

Select plan

Select sales agent ▾ Refine

Meta

$720K

Reels + Carousel

Lookalike audiences from CRM. Conversion API tracking. Product catalogue sync.

Matches your brief

CTV

$660K

Pre-roll + Mid-roll

Guaranteed or non-guaranteed inventory with outcome-based ad products.

Matches your brief

Audio

$380K

Host-read + Dynamic

iHeart, Spotify, indie networks. Contextual matching to show content.

Matches your brief

Snap

$240K

Dynamic Product Ads

Catalogue sync. Audience overlap de-duplication with Meta.

Matches your brief

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